How far do we go to connect with our culture? Can we 'sell' the Gospel like the world sells soft drinks? Where are the boundaries? The church today is walking a tightrope.On the one hand, we need to proclaim, and - perhaps, more importantly - live the Gospel in such a way that it connects with both seekers and younger people looking for community and authenticity. Yet at what point does this fall into 'feel good' ministry at the expense of biblical truth? These are issues that God's people are now beginning to wrestle with. Towns and Stetzer provide an intergenerational perspective that sheds biblical light on some tough challenges facing the church.